Senior Public Relatioins Coordinator （高级公关主任）

职位类别： 公关经理/主管

Responsibilities:

The coordinator will drive regional brand awareness through targeted outreach to local media by pitching regional publications, concepting story angles and securing press to support the brand’s positioning as global luxury jewelry brand. Reports to the Marketing Manager,China

1. Pitch and secure regional editorial coverage including product placement and features;

2. Establish and maintain relationships with key local influencers, editors, stylists, and publicists

3. Planning and executing PR activities from media launches to press previews and influencers events. 

4. Producing press materials to timely distribute for press/media 

5. Producing digital content and digital promotion plan 

6. Managing media shooting and sample distribution issue

7. Timely reporting PR Coverage marketing manager

8. Cross functional collaboration with Merchandising, graphic designer, retail and relative departments；

9. Stay informed on all industry news, especially regarding Moneta competitors



Qualifications

Bachelor’s degree with 2-4 years working experience in PR and Communications in luxury/fashion industry, good agencies is also preferred 

Excellent written and verbal communication skills in both mandarin and English 

Having strong press/influencer relations is preferred

Ability to work efficiently in a high-pressure, fast paced, deadline driven environment

Self-starter with strong initiative



工作职责：

1. 增加和保证品牌曝光率，包括单品曝光和主题大片拍摄

2. 与编辑、意见领袖、造型师建立良好关系及关系维护

3. 策划及执行公关活动，包括媒体预览，新品发布和其他品牌推广活动；

4. 撰写新闻稿等媒体宣传资料，定期发送给目标媒体；

5. 新媒体内容撰写，拟定社交媒体宣传方案；

6. 负责媒体拍摄及安排拍摄样品；

7. 定期向市场部经理汇报媒体报道追踪；

8. 需要时与其他部门的沟通合作，包括但不限于商品部，平面设计，零售运营及其他相关部门

9. 对行业内资讯保持高度敏感



任职要求：



1、学士学位，2-4年奢侈品或时尚行业市场部公关经验，或知名公关公司；

2、娴熟优秀的中英文写作及沟通能力；

3、丰富的行业资源；

4、能够适应快速的工作环境，在规定期限内完成工作；

5、高度的自觉性

• 年龄要求： 不限
• 语言要求：不限