Digital Marketing Specialist

职位类别： 其它兼职类

职责描述：



Job Title: Digital Marketing Specialist

Company: Merkle Inc.

Job Type: Full Time

Location: Nanjing/Shanghai



Position Summary:



Digital Marketing Specialist is responsible for platform campaign operation and implementation based on specific project request. Candidate should understand marketing campaign cadence, audience segmentation and pulling audience list, managing and executing marketing and advertising campaign, monitoring and analyzing of campaign performance for optimization.



Merkle provide professional marketing services for the world’s top commercial brands. We help marketers develop a more customer-centric approach, to fully leverage the potential of marketing channel, the backbone of the most digital marketing programs. 



You will work with contacts around the world, understanding their campaign requirements and implementing them. Implementation entails ensure the instructions are clear and then executing them using certain ISP tools. 



Position Responsibilities:



• Working closely with client contacts and internal Merkle teams to manage campaign work in a timely and error-free manner

• Campaign strategy planning and optimization

• Campaign build, proof reading, and deploy email campaigns from email service platform

• Audience segmentation and list processing for campaign deployment

• Coding dynamic content and map variables within the campaign set up to drive versioning and customization of the email/landing page

• Track and manage content changes for list issues, logic issues and rendering issues, and assist in the performance of quality assurance and proofing checks

• Analyze performance reports and campaign KPIs

• Meet deadlines for content publication 

• Serve as expert on email best practices and educating others 

• Provide campaign performance analysis data and optimization proposals when needed. 



任职要求：

Required Skills:



• Bachelor’s degree preferably in computer science, ecommerce, internet, digital media or relevant field 

• Minimum 2+ years related working experience in marketing platform and know digital marketing

• English communication ability

• Intermediate to advanced knowledge of marketing platforms, e.g. Salesforce Marketing Cloud (SFMC or ExactTarget), Oracle Responsys, Oracle Eloqua, Adobe Campaign, Marketo, etc.

• Familiarity with data validation regarding the development of email campaigns—specifically data being used for targeting, personalization, and dynamic content

• Familiarity with WorkFront and JIRA or other project management tools is a plus

• 年龄要求： 不限
• 语言要求：不限