深圳视觉陈列师

职位类别： 人力资源经理/主管

Accountabilities & Responsibilitie



销售&营运:

Sales& Operation:

1.协助店铺进行每月，每周，每日的销售目标的制定和规划，并及时跟进区域内店铺的时段销售表现

Support store to do daily, weekly and monthly goal setting and follow up sales performance

2.提升区域店铺的问题KPI表现，包括销售目标达成，同比增长，成交率及搭配率的持续改善

Improve KIP achievement rate, including continuous improvement on sales target achieving rate, year-on-year growth rate and collocation rate

3.了解区域内各店铺的主要问题，能够通过与HR，陈列，货品，工程部分的沟通得到相应支持

Analysis main problems for assigned region and get support from HR, merchandising and QA team to solve the problem

4.巡店并提供check list给到店铺

Store visit with check list to store

5.每周进行区域店经理电话例会，评估各店铺达成表现，协助店经理制定有效的行动计划提升KPI

Conduct weekly tel conference to assess store performance and support store manager to formulate improvement plan

6.检查店铺的排班合理性和工时使用情况

Check working schedule and manpower



人员&发展：

Talent & Development:

1.面试并培养店铺关键岗位员工（店铺经理，店铺副经理，店铺主管），为员工提供发展计划，并最终评估其胜任力

Interview and cultivate key store staff (store manager and assistant store manager), to provide development plan, and evaluate the competence of store staff

2.每个季度完成一次对区域所有店长的面对面沟通，评估她们上个季度的销售表现，并指出她们未来提升的方向

Conduct face to face communication with store managers for assigned region on seasonal basis to asses last season’s sales performance and advise their improving direction

3.有效控制和评估店铺的HC，对于潜力店铺可以提出HC申请计划，对于问题店铺可以及时进行减员增效

Effectively control HC in store level. Increase HC to stores with high potential and decrease HC in problem stores

4.抽查店铺员工的对于品牌历史，产品知识，HEART SERVICE，员工手册，专业术语，服务技巧等知识的掌握情况

Check staff for their command level of brand history, product knowledge, HEART SERVICE, employee handbook and customer service skills

5.成为管理培训生的导师，能积极推动他们的成长计划，并提供改善建议

Become mentor to management trainee to encourage their development



货品&陈列：

Product & Visual

1.评估店铺陈列水平，并具备初级陈列师技能，保持与区域陈列负责人的积极沟通，确保店铺经理及陈列师很好的执行了公司的陈列指引

Know store display and keep communication with area VM to make sure company guidance is followed

2.能够评估不同类型店铺的客层特点，并提供有效的货品结构建议，包括：Capacity，Grading，IAQ …… 给予BMD合理的反馈建议，并确保最终目标达成

Able to provide commodity structure suggestion based on customer characteristic in all kinds of stores, including: Capacity，Grading，IAQ…give feedback to BMD and make sure the goals has been achieved

3.店铺的货品需求进行跟进，提供产品调拨建议给到货品部 

Follow up store requirements and provide allocation suggestion to merchandising team.

4.检查货品的细节熨烫；防盗扣；排码；MD价签，以及货品的展示重点TOP40；Catwalk；Window；Mix & Match；POS

Check Detailed ironing; Anti-theft clasp; Row of code; MD price tag and TOP40: Catwalk；Window；Mix & Match；POS

5.每月抽查区域内盘点差异较大的店铺进行监盘的工作

Check stores, which has several gap for assigned region



市场&谈判：

Marketing& Negotiation:

1.与业主维护良好的关系，可以充分利用商场的资源（海报；LED；宣传单；大型活动），为NEWLOOK品牌在当地的发展带来有效提升.

Build good relationship with landlord, take full advantage of the store's resources (Posters; LED; Flyer. Big events ) to promote New Look brand in local market

2.每月关注区域内所有店铺的P&L情况，制定人员成本；费用成本控制计划，有能力通过谈判等途径获得更免租或减租支持，必要时寻求大区经理的支持

Pay attention to store’s P&L, labor cost to make HC budget and cost control plan. Able to get discount or free lease by negotiation and seek regional manager’s support when necessary

3.积极通过多种途径了解竞争品牌的产品，市场活动，销售情况，能及时反馈有效真实的信息给到公司进行参考

Actively understand products, marketing activities and sales conditions of our competitor through various channels, and provide timely feedback to company for reference

4.协助BD团队完成店铺选址的考察工作，包括客流统计，周边客层调研

Support BD team to complete store location analysis including passenger flow and passenger layer



Knowledge and Experience

1.5年以上服装零售品牌管理经验；从事过至少10家以上直营店铺的区域管理工作

A minimum of 5 years’ managerial experience in apparel retail branding with hands-on experience for managing more than 10 direct-sale stores

2.有传统零售品牌大区管理工作经验Fast fashion品牌或Luxury品牌工作经验优先；

Have managerial experience for traditional retail branding and experience in Fast fashion or luxury will be a plus

3.有一定听说和书写能力

Have workable spoken and written English, good command of English will be a plus

• 年龄要求： 不限
• 语言要求：不限