市场经理(测量测控设备)
岗位职责：
1. 市场调研与分析：持续追踪行业技术动态（如光学影像测量仪、X-RAY、工业CT、非标自动化设备等），分析竞品产品定位、价格策略及市场份额，输出竞品报告；通过客户访谈、问卷调研挖掘客户痛点，为产品研发提供需求输入。监测政策法规变化。
2. 产品策略制定：制定产品生命周期管理计划，包括新品上市策略、定价及渠道规划。基于技术趋势，优化产品定位，突出差异化优势。
3. 整合营销策划：策划行业展会、技术交流会、线上直播等活动，提升品牌曝光度。管理官网、公众号及第三方渠道内容，统一品牌传播基调。
4. 销售工具开发：主导制作产品手册、参数对比表、应用案例PPT等销售资料，支持投标及客户谈判。为销售团队提供产品培训话术指导，强化客户解决方案能力。
5. 内部协同：联动研发、销售部门，传递市场需求推动产品改进，协助新品开发规格定义。支持重点客户项目：参与大客户技术方案设计。
6. 外部资源整合：拓展销售渠道，协助经销商，优化覆盖范围。 维护行业KOL关系，如搭建行业技术论坛及对接行业专家学者进行技术研讨）。
7. 效果监测与迭代：设定KPI(如市场份额、获客成本、ROI），通过CRM系统（Salesforce）追踪活动效果。定期输出分析报告，基于客户反馈调整策略，优化宣传投放渠道。
8. 预算与资源管理：制定年度营销预算，合理分配资源至渠道/活动，控制成本并提升效率。

岗位要求：
1. 有3-5年市场分析、策划、推广、组建市场团队经验；
2. 35岁以上，统招专科及以上学历，理工科电子/光学/测量测控技术或中文、新闻、广告、市场营销等相关专业；
3. 有新媒体运营相关工作经验，有网感、有审美、会拍摄和剪辑，形象佳，能出镜口播、直播者佳；
4. 优秀的文笔、蓬勃及极具丰富的创意能力，富有感染力的语言表达能力，善于沟通，能快速分析需求，机动性及主观能动性强.
5. 熟悉测量仪器技术原理及行业应用场景者佳（如3C消费电子、新能源汽车、PCB、半导体等行业）。
6. 能够适应国内外出差。

工作地：东莞
薪资待遇：12~20K+提成

工作地点

广东省东莞市石排镇广东兆恒实业有限公司下沙村下沙南岭南路1号

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As a Digital Marketing Specialist, you will be responsible for developing and executing strategies to grow traffic, optimize website performance, and drive conversions. Your role will include managing SEO strategies, conducting product market research, crafting compelling copy, managing email marketing campaigns, and running paid advertising campaigns. This position requires 8+ years of experience, a strategic mindset, and strong skills in copywriting, especially for email marketing and blogs.

Key Responsibilities
Product Market Research
Conduct market research to analyze product demand, competitor activities, and audience preferences.
Use insights from research to inform digital marketing strategies and content creation.
Identify emerging market trends and opportunities to maximize brand growth.
Search Engine Optimization (SEO)
Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
Optimize website content, meta tags, and structure for on-page SEO.
Work on backlink strategies and other SEO tasks to ensure high search rankings.
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
Copywriting for Content & Email Marketing
Write and edit high-quality, persuasive content for email marketing campaigns, blogs, and landing pages.
Ensure all copy is optimized for SEO and aligned with the brand’s voice and messaging.
Develop personalized and engaging email marketing strategies, including newsletters, promotional emails, and drip campaigns.
Collaborate with the design and content teams to create visually appealing and effective email templates.
Traffic Generation & Paid Advertising
Plan, execute, and optimize paid ad campaigns across platforms such as Google Ads, Facebook Ads, and more.
Create A/B tests for ad creatives, landing pages, and email campaigns to improve click-through and conversion rates.
Analyze performance data from ad campaigns and implement data-driven strategies to improve ROI.
Website Updates & Management
Oversee updates to the company website, ensuring all content is optimized for SEO and user experience.
Collaborate with the web development team for major updates and troubleshooting issues.
Regularly review and improve site performance to ensure fast loading times and smooth navigation.

Qualifications
Required Skills and Experience:
8+ years of experience as a Digital Marketing Specialist or in a similar role.
Strong knowledge of SEO best practices, keyword research tools, and website optimization techniques.
Proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms.
Hands-on experience with email marketing platforms.
Excellent copywriting skills, especially in crafting engaging email campaigns, blogs, and landing pages.
Experience working with website building platforms like Squarespace for website updates is preferred.
Proficiency in tools like Google Analytics and Search Console for performance tracking and reporting.
Strong analytical skills with the ability to interpret data and drive actionable insights.
Preferred Skills:
Familiarity with product market research methods and tools.
Experience with conversion rate optimization (CRO) and A/B testing tools.
Proficiency in AI tools for content and campaign optimization is preferred.
Knowledge of e-commerce platforms and strategies for online product promotion.

What We Look For
A strategic thinker with a creative and analytical mindset.
Someone who thrives in a fast-paced environment and can handle multiple campaigns simultaneously.
A self-motivated individual with a passion for staying ahead of digital marketing trends.
An excellent communicator and collaborator who can work effectively with cross-functional teams.
Detail-oriented and results-driven professional who takes initiative.

What We Offer
Competitive salary based on experience.
Opportunities for professional growth and skill development.
A collaborative and innovative work environment where your contributions are valued.
The chance to work on impactful campaigns and grow a global brand.

How to Apply
If you’re ready to take your digital marketing expertise to the next level, we’d love to hear from you! Please send your CV to (email) and include:
Please include a list of digital marketing tools you are proficient in on your CV.

工作地点

广东省东莞市虎门镇虎门镇居岐管理区40号

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