Job Title: Marketing Executive

Business Unit: IP Sales, Greater China, Consumer Media

Reports To: Marketing Head, Greater China



ESSENTIAL DUTIES

1) Work closely with content owners/producers (or it could be any possible sources, agents, vloggers, film school communities, etc.) to build and drive content pipeline for our next generation codec RMHD

2) Identify the most effective channels to maximize campaign reach

3) Work with existing partners to ensure a smooth campaign rollout, including promotional video production, media events, micro-film festivals, and many other initiatives that attract young video consumers (Gen Z)

4) Identify new partners, e.g. relevant brands, KOLs, that could add value to our campaigns, and exchange promotional resources with them to amplify campaign outcome

5) Report on campaign progress and outcome

REQUIREMENTS

1) Minimum 2 year working experience in entertainment, media, or content creation related industry or business

2) Effective communications is a must. Able to liaise with multiple stakeholders (suppliers, agencies, etc.) to meet project deadlines

3) A problem-solver with entrepreneurial mindset and can-do attitude

4) Fluent spoken and written English, native Chinese

5) Strong ability to work in a team environment and independently driven

6) Be highly disciplined, self-motivated and proactive with an appetite for challenges.

7) Understanding technology and video content ecosystem is a plus



具体职责

1） 与内容所有者、原创作者（或其他任何可能成为有效内容源头的伙伴，如视频博主红人、视频代理、或影视学院及社团等）密切合作，为下一代高清编解码技术RMHD建立起可持续增长的、极具传播价值的视频内容资源

2） 为相关市场活动选取最有效的推广渠道，最大化地提高活动影响力

3） 与现有合作伙伴协作，确保市场活动（宣传视频制作推广、媒体活动、微电影节等面向年轻用户群体的活动）顺利高效地开展

4） 为市场和品牌活动寻找新的品牌合作，通过与相关品牌、红人等资源进行合作和资源置换，进一步增强活动效果

5） 阶段性汇报总结项目进度，并对活动效果负责



职位要求

1) 至少2年的娱乐、传媒或内容行业的从业经验

2) 具备良好的沟通能力，能与多个相关人员（供应商、合作伙伴等）协作，按时达成项目目标

3) 具有处理复杂问题的能力、企业家思维和解决问题的态度和信心

4) 流畅的英语读写能力，中文须是母语

5) 能适应团队合作的环境和具有独立管理事务的能力

6) 具有高度的自律性和主观能动性，可主动适应变化

7) 易于接受和理解技术知识和了解视频内容生态系统更佳