可爱衣国际服务供应有限公司上海代表处

　　kiabi was founded by mr. patric mulliez in france more than 30 years ago. the kiabi motto is : affordable fashion for all.  the company has since expanded and are today one of the top 3 clothing importers and retailers in france for clothing and accessories..<br><br>mr. muliliez is still in the age of 69 the chairman of the kiabi group and the group is 100 % owned by him and the mulliez family foundation.  the mulliez family is a dominant player in french retail and active on international scale also. all activities is controlled and owned by the family. mr. mulliez and his brothers are among the richest french persons both on stand alone basis and as the family. roghly 60 % of all retail in france is belongs to the mulliez family.<br><br>kiabi is only a small part of the muliiez interests. the family owns and operates the supermarket  chain – auchan (active in china as well ) and the sporting goods company dechatelon (active in china as well) just to mention two large retailers within their interests. <br><br>kiabi is currently having some 210 shops in france ( 1,000 to 2,000 m2) in size each , 46 in spain, 15 in italy and 3 in rumania. next year another 130 shops will be added, 100 in france as a competitor has been taken over. the family typical also owns most of the property where their sales outlets is located.<br><br>being a clothing discounter, it is vital to have control of the sourcing costs, why the group is currently in process of establishing their own asia wide buying offices. an agreement has been reached with the former agent, otto international to take over some of their staff and make use of it systems  - enabling a “jump stare” with operations in hong kong, shanghai, quingdsao and bangkok in the first phase.<br><br>kiabi  sells mainly via their shops and  regularly “leafelets” with promotion items but has also mail order. kiabi  will from this september do tv advertising.<br><br>for a view on the products please go to: www. kiabi.com