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marketing manager 市场经理

2015年12月2日刷新

marketing manager 市场经理

职位已过期

广州碧锋财税咨询有限公司

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mission of function:the marketing manager acts as part of the bd functions and cooperates closely with the sales team:1)      product roadmap planning to support and accelerate growth of sales channels and volume. this includes the identification of market segment needs, the localization and complementation of the market offering and sales initiatives, as well as the program implementation support. develop technically oriented sales & marketing team in greater china.2)      the marketing manager has a key role in execution of product marketing strategies to further strengthen our market position as the superior technology, product and solution provider in the fast developing china hvac, acoustic and engineering market.3)      focus on identifying and developing the new market segments and application of our insulation products. help formulating the winning strategy that leads to the profitable growth of our technical insulation business in greater china. establish the tolerance and need of our products base on the local requirement of each market, such as positive tolerance, special stamping requirement etcresponsibilities:1. identification of product portfolio and market offering needs for specific sales channels in greater china. ensuring consistency in packaging and labelling within corporate guidelines2. lead competitive benchmarking and voice of customer surveys. focus on educating thechinamarkets on the awareness of our products and provide training to our existing / new distributors in greater china.3. tailor, localize and complement hq market segment offerings to china needs (e.g. marketing material, tender and specification texts, energy efficiency campaigns, technical; sales support tools, extranet localization, vertical packages) in cooperation with business segments and regional companies.4. provide localized marcom material, sales initiatives and pull marketing. support regional customer events if required. assisting in the development of marketing communication tools.5. support system and product roll-outs to sales channels. establishing and maintaining product specifications to meet market requirements. develop specific sales argument of technical insulation products vs traditional material / different brand.6. provide hands-on implementation support to regional sales office in implementing partner programs.7. accomplish best practice sharing. timely and accurate reporting of portfolio and category performance.8. develop product value proposition and pricing guidelines aligned with business plans, product and market position9. initial training to sales and application engineering team. meeting launch targets for new product introductionskey requirements1. university degree in hvac or related subject. product and industry knows systems; products for building, automation as well as hvac applications.2. market and customer understand hvac market, channels, influencers, end-customers, competitors.3. marketing know marketing frameworks and methods4. language know how to structure and formulate documents and to effectively communicate in english language.5. minimum 5 years in technical manager position or marketing / product management field.6. experience in technical support or marketing management preferred. good analytical skill . sensitive with marketing sense and communication skills.
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  • 年龄要求: 不限
  • 语言要求: 语言不限
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