职责描述：



Job Title: Marketing Platform Specialist

Company: Merkle Inc.

Job Type: Full Time

Location: Nanjing/Shanghai



Position Summary:



Marketing Platform Specialist is responsible for platform operation and implementation based on specific project request. Candidate should understand marketing campaign cadence, audience segmentation and pulling audience list, managing and executing marketing and advertising campaign, monitoring and analyzing of campaign performance for optimization.



Merkle provide professional marketing services for the world’s top commercial brands. We help marketers develop a more customer-centric approach, to fully leverage the potential of marketing channel, the backbone of the most digital marketing programs. 



You will work with contacts around the world, understanding their campaign requirements and implementing them. Implementation entails ensure the instructions are clear and then executing them using certain ISP tools. 



Position Responsibilities:



• Working closely with client contacts and internal Merkle teams to manage workload and completing campaign work in a timely and error-free manner

• Campaign build, proof reading, and deploy email campaigns from email service platform

• Audience segmentation and list processing for campaign deployment

• Coding dynamic content and map variables within the campaign set up to drive versioning and customization of the email/landing page

• Track and manage content changes for list issues, logic issues and rendering issues, and assist in the performance of quality assurance and proofing checks

• Deliverability monitoring

• Analyze performance reports and campaign KPIs

• Meet deadlines for content publication 

• Serve as expert on email best practices and educating others 

• Optimize campaign performance and execution efficiency





任职要求：

Required Skills:



• Bachelor’s degree preferably in computer science, ecommerce, internet, digital media or relevant field 

• Intermediate to advanced knowledge of Oracle Eloqua

• Minimum 2+ years related working experience in marketing platform and know digital marketing

• English communication ability

• Familiarity with data validation regarding the development of email campaigns—specifically data being used for targeting, personalization, and dynamic content

• Familiarity with WorkFront and JIRA or other project management tools is a plus

• Familiarity with Unica or other campaign management tools is a plus



任职要求：