Objective



The Marketing coordinator is responsible for supporting the China Marketing Manager with Greater China’s promotional and digital marketing activities and working to make sure that the marketing activities being implemented on target. 



Main duties and responsibilities:



To support the Senior Marketing Manager with all marketing tasks including:

 Online marketing: Responsible in executing & monitoring various online marketing activities independently e.g.: Website; SEO; Media partners, etc.

 Digital marketing: Propose the new media content & promotion plan according to marketing strategy, make sure the high efficiency in executions. The new media platforms include: Social media (WeChat; TouTiao; Weibo,etc.), Direct mail(Click Dimension). 

 Content localization & creation: Digest & localize marketing content from headquarter, create local content (e.g. short video; gif) for China market.

 PR: Propose and discuss the brand PR content plan with manger, follow up executions.

 Website: Validation Chinese ver website in according with headquarters, monitoring the feedback from internet.

 Exhibition: 

- Corporate with exhibition project manager and work out the exhibition digital promotion plans. 

- Give support in exhibition marketing activities.

 Translation: Consolidate the translation activities and communicate with translation agencies.

 Follow up other marketing campaigns arranged by senior marketing manager.







Required skills/capabilities:



 Able to master and carry out the digital marketing activities (technology and content creation) independently.

 Success experience on new media promotions for China market would be a plus.

 Strong execution skills, able to prioritize workloads and meet deadlines.

 Have a willing to learn attitude, Fast learner, willing to take challenges.

 Must have excellent attention to detail and show a high level of initiative and accuracy.

 Excellent language levels (verbal & written) in both Chinese and English.

 Good communication skills are required, including the ability to work with and communicate with a wide variety of individuals.

 Preferable with graphic & video software skills (eg: Photoshop; InDesign, Premiere) is a plus but not necessary.





This position will mainly report to the China Senior Marketing Manager.